BEYOND THE CROP
show what goes on beyond the crop. Creating responsibly means being
honest with your viewers. You can't believe everything you see online,
and while things might appear real, it can be staged.
HOW MUCH OF YOUR FEED IS REAL?
Creating responsibly is creating transparently. In this project we investigate how easy it is to create fake content. Four nordic creators are challenged to fake a series of content to create awareness and start a conversation or responsible creation.
THE FAKE VACATION
Explore how four creators faked a vacation to talk about what goes on beyond the crop. Uniting around a purpose of transparency, they tell the story of how things that appear very real, might actually be staged.
BEYOND THE CROP WITH ÁSA STEINARS
The Icelandic-based photographer Ása is known to travel Iceland in her van, while capturing the beautiful landscapes. Together with Canon, she changed scenery in a staged trip to Greenland.
BEYOND THE CROP WITH KENNETH NGUYEN
Kenneth is a Copenhagen-based travel and outdoor content creator. A victim of identity theft online, Kenneth is familiar with how fake content online has a real-life impact. Discover how he staged a trip to Japan and hear his thoughts on authenticity online.
BEYOND THE CROP WITH MAJA MOAN
Norwegian photographer Maja captures the energy and moods of music all around the world. In her staged vacation with Canon, she decided to head to Australia without ever leaving Oslo.
BEYOND THE CROP WITH JOONAS LINKOLA
Watch how Finnish content creator Joonas swapped the scenery of Finland with the warmth of the Greek island Zakynthos, but without ever leaving Finland for the content.
BEHIND THE SCENES
Get inspired by the creators imaginative solutions and learn the lighting tricks, set
design, and camera gear used to create the fake vacations.
INTERVIEW WITH THE CREATORS
Create responsibly with the Canon EOS R-system
CANON EOS R5
CANON EOS R6 Mark II
RF 24-70mm F2.8L IS USM
RF 70-200mm F2.8L IS USM
Take your content
to the next level
The mirrorless Canon EOS R-system and RF lenses helps you elevate your
content. Keep your focus with the ultimate shooting experience for both
video and still photography.