THE POWER OF PICTURES
The way we categorise people is often based on visible features like skin colour, gender, and age. So the images we share with the world are a big part of shaping it. Seeing women, men, and couples portrayed the same way, over and over again, creates biases. Repeated enough those biases lead to the continuation or harmful stereotypes with lasting consequences.
MEET THE PHOTOGRAPHERS
Based all around Nordic, coming from various backgrounds, our five photographers have their own unique outlook on the world. Along with that comes five different biases that have a special meaning to them – and that they want to break.
BREAK THE BIAS WITH ÁSA STEINARS
"The Icelandic-based photographer Ása is known to travel Iceland in her van, capturing the beautiful landscapes. Together with Canon she portrays that CEOs can of course be women. And not just women in suits, but all sorts of different women. See the full story."
BREAK THE BIAS WITH KENNETH NGUYEN
"Kenneth is a Copenhagen-based travel, outdoor and fashion photographer. He set out to break the beauty bias, showing that beauty comes in all colours, shapes and sizes. See the full story."
BREAK THE BIAS WITH MAJA MOAN
"The Norwegian photographer Maja captures the energy and moods of music all around the world. She shows that a happy couple can be much more than a relationship between a man and a woman. See the full story."
BREAK THE BIAS WITH JOONAS LINKOLA
"Joonas is a photographer, director and creative producer from Finland who just recently became a father for the first time. He shows that men are also caring parents. See the full story."
BREAK THE BIAS WITH REBECCA LUNDH
"Rebecca is a wedding photographer from Sweden who captures couples from all around the world that are coming to her small town Kiruna to get married. She broadens the perspective on what a beautiful Swede looks like. See the full story."
BREAK THE BIAS
Watch our five photographers break a bias that has a special meaning to them. Follow them on their journey as they each unravel a specific bias and go out to break it by showing us a perspective that we won't see by default.
BEHIND THE SCENES
Get a glimpse behind the scenes and watch how the photographers use their skills with a camera to break the bias.
THE JOURNEY
Join the photographers on their entire journey on breaking a bias.
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