FIND YOUR FLOW
Scroll down to feel the flow.
CREATIVE FLOW
WHY FLOW?
INTO THE FLOW
When you enter the flow state, breathing deepens and your heart rate slows down. Even the facial muscles that enable us to smile are activated.
BORN WITH IT
Some people may be naturally prone to flow – especially those who score high on personality tests for conscientiousness and openness to experience.
NEW IDEAS
Mindfulness causes your mind to be open to new ideas, improves attention, and makes you better equipped to handle negative thoughts, ultimately creating a better environment for flow and creativity.
Meet the Creators
Nature gets me into flow. That’s when I get totally lost in the moment.
Viggo Lundberg, Photographer
Whenever I get into a state of flow, I reach a whole new level in my photography: I become more creative and it's way more fun at the same time.
Astrid Maria Rasmussen, Photographer
TRY FLOW
FLOW WITH THE FOREST
Images of sunlight and outdoor can in some cases increase the level of serotonin, which appears to contribute to wellbeing – and ultimately to flow.
FLOW WITH WATER
Notice how the flow of water can wash away negative thoughts and help slow down the rhythm of your breathing.
FLOW WITH NATURE
Exposure to nature has been linked to a host of benefits, including improved attention, and even upticks in empathy and cooperation. See what it does to your mind.
FLOW WITH THE VIEW
Being exposed to nature can restore depleted attention circuits, which can then help us be more open to creativity and problem-solving.
Designed to flow
When you get a camera from the campaign, you also get into flow. It comes with free mindfulness content, and a design so intuitive it will never break your flow.