CANON EOS R-SYSTEM

FIND YOUR FLOW

Flow is the mental state of being completely present and fully immersed in a task – and that is a strong contributor to creativity.  That’s why the R-system is designed to get you into flow.

Scroll down to feel the flow.

CREATIVE FLOW

The faster you need to create, the more you need flow. Because flow improves creativity – and your creative outcome.

WHY FLOW?

Flow is one of the main ingredients in great creativity, and a way to get into flow is mindfulness. Let the founder of The Mindfulness App tell you how and why you should use mindfulness to get into flow.

  • INTO THE FLOW

    When you enter the flow state, breathing deepens and your heart rate slows down. Even the facial muscles that enable us to smile are activated.

  • BORN WITH IT

    Some people may be naturally prone to flow – especially those who score high on personality tests for conscientiousness and openness to experience.

  • NEW IDEAS

    Mindfulness causes your mind to be open to new ideas, improves attention, and makes you better equipped to handle negative thoughts, ultimately creating a better environment for flow and creativity.

MINDFULNESS, FLOW & PHOTOGRAPHY

Meet the Creators

How do content creators like Astrid Maria Rasmussen and Viggo Lundberg get into flow? Just scroll a little further to find out.
Canon Camera

Nature gets me into flow. That’s when I get totally lost in the moment.

Viggo Lundberg, Photographer

Canon Camera
Canon Camera

Whenever I get into a state of flow, I reach a whole new level in my photography: I become more creative and it's way more fun at the same time.

Astrid Maria Rasmussen, Photographer

Canon Camera

TRY FLOW

Want a taste of flow? Start by focusing on your breathing and your body. All it takes is 10 minutes a day, and we have created four videos to help ease you into it.

FLOW WITH THE FOREST

Images of sunlight and outdoor can in some cases increase the level of serotonin, which appears to contribute to wellbeing – and ultimately to flow.

FLOW WITH WATER

Notice how the flow of water can wash away negative thoughts and help slow down the rhythm of your breathing.

FLOW WITH NATURE

Exposure to nature has been linked to a host of benefits, including improved attention, and even upticks in empathy and cooperation. See what it does to your mind.

FLOW WITH THE VIEW

Being exposed to nature can restore depleted attention circuits, which can then help us be more open to creativity and problem-solving.

THE CANON EOS R-SYSTEM

Designed to flow

When you get a camera from the campaign, you also get into flow. It comes with free mindfulness content, and a design so intuitive it will never break your flow.

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Canon Camera