The way we categorise people is often based on visible features like skin colour, gender, and age. So the images we share with the world are a big part of shaping it. Seeing women, men, and couples portrayed the same way, over and over again, creates biases. Repeated enough those biases lead to the continuation or harmful stereotypes with lasting consequences.

Content creators have the power to inspire and change minds. With millions of hours of content created and shared daily, creators have a very real impact on our world. Canon wishes that this impact is the right one and wants to help creators to reflect over how to create responsibly.

That’s why the R-system is designed to get you into flow.

Great photography is anywhere.
We want to pay tribute to all creators and celebrate great photography
- no matter where it is created.
Want to join us?

Pange kokku oma lemmik Canoni kombo.

Vali üks kampaanias olevatest kaameratest ja objektiividest ning taotle raha tagasi!